5 Best Ways to Get Sponsorships for Your Youth Sports Teams

Securing sponsorships for a youth sports team can be a game-changer, providing the necessary funding for equipment, uniforms, travel expenses, and tournament fees. However, attracting sponsors isn’t just about asking for money—it’s about building valuable partnerships that benefit both the team and the business.

I have been around Youth Sports all my life. Playing in them, coaching them, and sponsoring them. As someone who has been on both sides of the table., I have figured out the best ways to find sponsors for your kids team.

As usual. I’m going to keep this short, sweet, and to the point.

1. Ask Other Parents

By far the easiest way to get a sponsor, is to simply ask the other players parents. Chances are, at least one parent has a business and would be happy to throw a few bucks at their son or daughters soccer team. Even if they don’t own their own business, they may go back to their boss or company and ask them for a sponsorship.

2. Ask local businesses

Another great way to get sponsors is to ask local businesses. This could include pizza places, ice cream shops, or any other business that is involved in the community. Next time your ordering a pizza or getting ice cream, just ask for the owner or manager and see what they say. Offer to put their company logo on the team jerseys, banners, and other marketing material.

Pro Tip: Ask the pizza place for free pizza. You’d be surprised how many team parties are free for the team.

3. Leverage Social Media & Online Fundraising

Many businesses want exposure, and a strong online presence can make your team more attractive to sponsors. Create a dedicated social media page for your team and showcase game highlights, player spotlights, and community involvement. Tag potential sponsors in posts and offer them advertising opportunities, such as logo placements in graphics or shoutouts in videos. You can also use crowdfunding platforms like GoFundMe to collect small sponsorships from a broader audience.

4. Offer Unique Advertising Opportunities

Companies love to put their name on things. Especially companies that are part of the local community. The absolute best thing you can offer; is their name on t-shirts, jerseys, and team banners. Every time those kids where their soccer jerseys on the field. It is an advertisement for that business to everyone watching the game. When the kids where t-shirts around town and at school. Guess what, it’s an advertisement for that business. And when their are banners all over the place with that company’s name. That is even more promotion for them.

5. Reach out to Old Sponsors and Don’t lose them!

Getting a sponsor is hard. Once you have them don’t let them go. Make them feel extra special.

Once you secure a sponsor, don’t forget to show gratitude. Send thank-you letters, give shoutouts on social media, and invite them to games. A good experience increases the likelihood of continued sponsorship in the future.

By combining these strategies, you’ll not only increase your chances of landing sponsorships but also build long-term partnerships that benefit both your team and the local business community.

As always, thanks for reading. If that team of yours needs jerseys or team apparel. Don’t forget to reach out to us!